An establishment recently received bad publicity because a fight broke out on the sidewalk in front of its location. What action represents a positive way that the manager can minimize the damage of this bad publicity?
a. Start a social media campaign noting competitors' inferior food quality.
b. Issue a press release highlighting the establishment's new safety measures.
c. Reduce food and drink prices for students with a college Id.
d. Refuse to address the story and hope that it goes away.
Question 2
What primary advantage does advertising have over publicity?
a. Advertising messages can be controlled by a manager.
b. Advertising messages generate more customer trust.
c. Advertising does not need to be scheduled.
d. Advertising costs less than publicity.
Cougar - Close-up front face
The Moon passing in front of the Sun, from the STEREO-B spacecraft.
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