This topic contains a solution. Click here to go to the answer

Author Question: An establishment recently received bad publicity because a fight broke out on the sidewalk in front ... (Read 29 times)

Redwolflake15

  • Hero Member
  • *****
  • Posts: 569
An establishment recently received bad publicity because a fight broke out on the sidewalk in front of its location. What action represents a positive way that the manager can minimize the damage of this bad publicity?
 
  a. Start a social media campaign noting competitors' inferior food quality.
  b. Issue a press release highlighting the establishment's new safety measures.
  c. Reduce food and drink prices for students with a college Id.
  d. Refuse to address the story and hope that it goes away.

Question 2

What primary advantage does advertising have over publicity?
 
  a. Advertising messages can be controlled by a manager.
  b. Advertising messages generate more customer trust.
  c. Advertising does not need to be scheduled.
  d. Advertising costs less than publicity.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jonathanballen97

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

B

Answer to Question 2

A





 

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

For a complete list of videos, visit our video library