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Author Question: An establishment recently received bad publicity because a fight broke out on the sidewalk in front ... (Read 74 times)

Redwolflake15

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on: Aug 10, 2018
An establishment recently received bad publicity because a fight broke out on the sidewalk in front of its location. What action represents a positive way that the manager can minimize the damage of this bad publicity?
 
  a. Start a social media campaign noting competitors' inferior food quality.
  b. Issue a press release highlighting the establishment's new safety measures.
  c. Reduce food and drink prices for students with a college Id.
  d. Refuse to address the story and hope that it goes away.

Question 2

What primary advantage does advertising have over publicity?
 
  a. Advertising messages can be controlled by a manager.
  b. Advertising messages generate more customer trust.
  c. Advertising does not need to be scheduled.
  d. Advertising costs less than publicity.


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jonathanballen97

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Reply #1 on: Aug 10, 2018
Answer to Question 1

B

Answer to Question 2

A


Redwolflake15

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Reply #2 on: Aug 10, 2018
TY


jonathanballen97

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Reply #3 on: Aug 10, 2018
You're welcome


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