Author Question: List the steps involved in the purchasing decision process. What will be an ideal ... (Read 69 times)

imanialler · **on:** Aug 10, 2018

List the steps involved in the purchasing decision process.

What will be an ideal response?

Question 2

Detail the menu planning challenges faced by concession operations in arenas and stadiums. What strategies should be employed to maximize sales?

What will be an ideal response?

Dominic · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

Knowing the process consumers use to make a purchase decision is important so that managers can predict consumer behavior and influence that behavior. Before making a purchase, consumers must have an identifiable need or want. Customers seek information and evaluate the available options before making a purchasing decision. After a decision has been made, consumers evaluate the value received from that purchase.

Answer to Question 2

These operations are part of the Quick Service segment and therefore demand a limited and quickly prepared menu. They must ensure quick delivery time despite bursts of business followed by lulls in traffic. Customers will tend to prefer non-healthy items, however must cater to those who want healthy and/or upscale food items. In addition, guests may want regional favorites. Finally, packaging must be considered for ease of service, handling and minimization of trash.