Answer to Question 1
Knowing the process consumers use to make a purchase decision is important so that managers can predict consumer behavior and influence that behavior. Before making a purchase, consumers must have an identifiable need or want. Customers seek information and evaluate the available options before making a purchasing decision. After a decision has been made, consumers evaluate the value received from that purchase.
Answer to Question 2
These operations are part of the Quick Service segment and therefore demand a limited and quickly prepared menu. They must ensure quick delivery time despite bursts of business followed by lulls in traffic. Customers will tend to prefer non-healthy items, however must cater to those who want healthy and/or upscale food items. In addition, guests may want regional favorites. Finally, packaging must be considered for ease of service, handling and minimization of trash.
A hypothetical model of the process of cell-wall expansion.
The process of respiration.
A Simple Model of the Learning Process
The Steps in the Coagulation Cascade
The policymaking process
The process of margination