This topic contains a solution. Click here to go to the answer

Author Question: List the steps involved in the purchasing decision process. What will be an ideal ... (Read 126 times)

imanialler

  • Hero Member
  • *****
  • Posts: 539
List the steps involved in the purchasing decision process.
 
  What will be an ideal response?

Question 2

Detail the menu planning challenges faced by concession operations in arenas and stadiums. What strategies should be employed to maximize sales?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Dominic

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

Knowing the process consumers use to make a purchase decision is important so that managers can predict consumer behavior and influence that behavior. Before making a purchase, consumers must have an identifiable need or want. Customers seek information and evaluate the available options before making a purchasing decision. After a decision has been made, consumers evaluate the value received from that purchase.

Answer to Question 2

These operations are part of the Quick Service segment and therefore demand a limited and quickly prepared menu. They must ensure quick delivery time despite bursts of business followed by lulls in traffic. Customers will tend to prefer non-healthy items, however must cater to those who want healthy and/or upscale food items. In addition, guests may want regional favorites. Finally, packaging must be considered for ease of service, handling and minimization of trash.




imanialler

  • Member
  • Posts: 539
Reply 2 on: Aug 10, 2018
Great answer, keep it coming :)


pangili4

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Excellent

 

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

Did you know?

The average office desk has 400 times more bacteria on it than a toilet.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

For a complete list of videos, visit our video library