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Author Question: Which of the following is NOT an audience measurement term? a. ratings b. holdings c. average ... (Read 117 times)

jho37

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on: Aug 11, 2018
Which of the following is NOT an audience measurement term?
 
  a. ratings
  b. holdings
  c. average quarter-hour persons
  d. cume
  e. reach

Question 2

Identify the acronym TSA:
 
  a. Time Spent Advertising
  b. Total Survey Area
  c. Total Stereo Announcements
  d. all of the above
  e. none of the above


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deja

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Reply #1 on: Aug 11, 2018
Answer to Question 1

.B

Answer to Question 2

.B


jho37

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Reply #2 on: Aug 11, 2018
Thank you!


deja

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Reply #3 on: Aug 11, 2018
Always glad to help...


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