[Answered] Which of the following is NOT an audience measurement term? a. ratings b. holdings c. average ...

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Author Question: Which of the following is NOT an audience measurement term? a. ratings b. holdings c. average ... (Read 120 times)

jho37

Hero Member
Posts: 531

on: Aug 11, 2018

Which of the following is NOT an audience measurement term?

a. ratings
b. holdings
c. average quarter-hour persons
d. cume
e. reach

Question 2

Identify the acronym TSA:

a. Time Spent Advertising
b. Total Survey Area
c. Total Stereo Announcements
d. all of the above
e. none of the above

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deja

Sr. Member
Posts: 332

Reply #1 on: Aug 11, 2018

Answer to Question 1

.B

Answer to Question 2

.B

jho37

Hero Member
Posts: 531

Reply #2 on: Aug 11, 2018

Thank you!

deja

Sr. Member
Posts: 332

Reply #3 on: Aug 11, 2018

Always glad to help...

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