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Author Question: Average quarter-hour (AQH) estimates are used primarily in this industry. a. network television ... (Read 37 times)

Anajune7

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on: Aug 11, 2018
Average quarter-hour (AQH) estimates are used primarily in this industry.
 
 

a. network television
  b. independent television
  c. cable television
  d. pay per view and pay cable
  e. radio



Question 2

Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?
 
 

a. programming
   b. sales
  c. promotions
  d. traffic
  e. accounting



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ktidd

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Reply #1 on: Aug 11, 2018
Answer to Question 1

e.

Answer to Question 2

b.


Anajune7

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Reply #2 on: Aug 11, 2018
Thank you!


ktidd

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Reply #3 on: Aug 11, 2018
Always glad to help...


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