[Answered] Average quarter-hour (AQH) estimates are used primarily in this industry. a. network television ...

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Author Question: Average quarter-hour (AQH) estimates are used primarily in this industry. a. network television ... (Read 71 times)

Anajune7

Hero Member
Posts: 574

on: Aug 11, 2018

Average quarter-hour (AQH) estimates are used primarily in this industry.

a. network television
b. independent television
c. cable television
d. pay per view and pay cable
e. radio

Question 2

Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?

a. programming
b. sales
c. promotions
d. traffic
e. accounting

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ktidd

Sr. Member
Posts: 319

Reply #1 on: Aug 11, 2018

Answer to Question 1

e.

Answer to Question 2

b.

Anajune7

Hero Member
Posts: 574

Reply #2 on: Aug 11, 2018

Thank you!

ktidd

Sr. Member
Posts: 319

Reply #3 on: Aug 11, 2018

Always glad to help...

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