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Author Question: Despite a generation of protests against its marketing of infant formula, Nestl remains a very ... (Read 72 times)

torybrooks

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on: Aug 11, 2018
Despite a generation of protests against its marketing of infant formula, Nestl remains a very profitable company. In what way, if any, do you think the company has been hurt by this issue?
 
  What will be an ideal response?

Question 2

The case mentions the relationship between the charity and partisan politics. What were the benefits and risks of this relationship?
 
  What will be an ideal response?


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zenzy

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Short-term gain does not mean long-term success. While the company has
remained profitable during the course of the boycott, the real damage many not
be known for years. However, Nestl has damaged relations with various publics
that may very well play an important role in its future success -- such as potential
employees and government regulators.

Answer to Question 2

The prestige of the presidency clearly benefited the fund-raising efforts,
especially when the president was as popular as Roosevelt. However, the blurring
of the line between politics and charity is not without some risk. In the
atmosphere of the 1930s, the media were not as aggressive in exploring the links
between charitable contributions and political favors as they are today. Even the
perception of an improper relationship could undermine the credibility of the
charity.


torybrooks

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Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


zenzy

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Reply #3 on: Aug 11, 2018
Great! Please up vote :D


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