This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Explain what went wrong with the Nestl sales promotion of infant formula in ... (Read 88 times)

MirandaLo

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Explain what went wrong with the Nestl sales promotion of infant formula in Africa.

Question 2

Brand-choice congruence is:
 A) the purchase of the same brand as members of a group.
  B) the process by which we learn to become consumers.
  C) the extent to which a group has the capacity to deliver rewards and sanctions.
  D) a specialized group of consumers with a structured set of relationships involving a particular brand.
  E) a market in which the social relationships among buyers and sellers change the way the market operates.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

reelove4eva

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

Nestl successfully lured new mothers in Sub-Saharan Africa to adopt their baby formula. Women dressed as nurses offered free samples to new mothers in maternities, urging them to feed formula to their infants as a replacement for breast milk. Lack of sanitary conditions for formula preparation, as well as the high cost of the product, ultimately led to the death of many infants. What is especially interesting in this case is the fact that the negative publicity for the company was generated abroad, where consumer groups brought this issue to international media attention, rather than on the African continent.

Answer to Question 2

A


MirandaLo

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Wow, this really help

deja

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Treating the infant Treating the infant
Apidium may be ancestral to all later higher primates and is reconstructed as looking like a small-b Apidium may be ancestral to all later higher primates and is reconstructed as looking like a small-b
Milestones of Infant Language Development Milestones of Infant Language Development
Testing Infant’s Understanding of Quantity Testing Infant’s Understanding of Quantity
A pharmacist can explain to a patient why medication may look different and ensure the correct ... A pharmacist can explain to a patient why medication may look different and ensure the correct ...
How many carboxylic acids and esters share the molecular formula C2H4O2? How many carboxylic acids and esters share the molecular formula C2H4O2?
Video: How a Urinalysis is Performed

For a complete list of videos, visit our video library