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Author Question: According to corporate executive Matthew Gonring, a successful strategy for developing a successful ... (Read 86 times)

saliriagwu

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According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________.
 
  A) the creation of shared performance measures
  B) the use of mass marketing techniques
  C) the development of a global communications strategy
  D) the use of broad evaluative measures that cover all audiences
  E) exercising regularly and drinking three glasses of milk daily

Question 2

A key to a successful IMC campaign is ________.
 
  A) the use of advertising messages
  B) the use of public relations techniques
  C) direct mail
  D) sending one clear message
  E) free balloons for the kids



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sierramartinez

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Answer to Question 1

Answer: A

Answer to Question 2

Answer: D




saliriagwu

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Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review


coreycathey

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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