Why do corporations sponsor various events that are covered by the media?
A) To cut through the media clutter.
B) To please company stockholders.
C) To establish brand identity.
D) A and C only.
E) To achieve an immediate return on investment.
Question 2
All of the following are tips for working with the media at a trade show EXCEPT
A) plan major announcements to coincide with the show.
B) include the name of the trade show in all news releases.
C) include the booth number in all releases.
D) pay for everything you can.
E) train spokespeople to make brief presentations.
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