Why do corporations sponsor various events that are covered by the media?
A) To cut through the media clutter.
B) To please company stockholders.
C) To establish brand identity.
D) A and C only.
E) To achieve an immediate return on investment.
Question 2
All of the following are tips for working with the media at a trade show EXCEPT
A) plan major announcements to coincide with the show.
B) include the name of the trade show in all news releases.
C) include the booth number in all releases.
D) pay for everything you can.
E) train spokespeople to make brief presentations.
Types of selective media
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Night Attack on the Sanjo Palace (detail), from the Scrolls of Events of the Heiji Period.
The penny shown below is covered with about 180 milligrams of sodium
Electrical Events
Topic Media