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Author Question: Why is public relations referred to as the fifth P of marketing strategy? A) It provides ... (Read 510 times)

Shelles

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on: Aug 11, 2018
Why is public relations referred to as the fifth P of marketing strategy?
 
  A) It provides third-party endorsements.
  B) It serves the public interest and generates public goods.
  C) Public relations can help pull the company into the market.
  D) It refers to audiences as publics rather than consumers.
  E) Public relations is a management process.

Question 2

Considering the relationship between public relations and advertising, which of the following is most true?
 
  A) Advertising is paid time and space, while public relations material is often dictated by
  media gatekeepers.
  B) Advertising is addressed to external audiences only.
  C) Public relations is narrower in scope.
  D) Advertising is usually more costly.
  E) Public relations does not support advertising campaigns.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
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Heffejeff

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Reply #1 on: Aug 11, 2018
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Shelles

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Reply 2 on: Aug 11, 2018
YES! Correct, THANKS for helping me on my review

upturnedfurball

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Reply 3 on: Yesterday
Excellent

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