This theory holds that when an organization is dealing with a crisis, it must develop a communication strategy to defend it.
A) image repair theory
B) uncertainty reduction theory
C) identity management theory
D) situation crisis communication theory
E) cognitive dissonance theory
Question 2
Which strategy of image repair theory is illustrated by We didn't do it?
A) mortification
B) evasion of responsibility
C) corrective action
D) denial
E) reduction of offensiveness