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Author Question: These are people who engage in word-of-mouth communication and whose information is reliable and ... (Read 23 times)

arivle123

  • Hero Member
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  • Posts: 569
on: Aug 11, 2018
These are people who engage in word-of-mouth communication and whose information is reliable and practical.
 
  A) advocates
  B) managers
  C) celebrities
  D) influencers
  E) stakeholders

Question 2

Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?
 
  A) talkers
  B) topics
  C) tools
  D) training
  E) tracking


zenzy

  • Sr. Member
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  • Posts: 336
Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: D

Answer to Question 2

Answer: D


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