Which is NOT true of the hypodermic needle or magic bullet ...

[Pineapplelove6]

Which is NOT true of the hypodermic needle or magic bullet theory?
 
  A) intended to have direct impact
  B) arose at a time when communication was viewed as cyclical
  C) one of the earliest approaches to mass communication
  D) one of the earliest approaches to public relations
  E) refers to the message a PR professional is trying to convey

Question 2

Identify three of the key practices about what PR practitioners see happening in successful organizations, according to the Generally Accepted Practices (GAP) study.
 
  What will be an ideal response?

[Tabitha_2016]

Answer to Question 1

Answer: B

Answer to Question 2

(1) Invest more than the average amount (5) of the overall budget in
evaluation. (2) Work with PR agencies for strategic reasons rather than simply to have more
people to get a particular job finished. (3) Engage in highly ethical practices to build and
maintain your reputation.