Author Question: What are the five key elements to the iterative process of public relations and why are they ... (Read 59 times)

APUS57

  • Hero Member
  • *****
  • Posts: 571
What are the five key elements to the iterative process of public relations and why are they considered iterative?
 
  What will be an ideal response?

Question 2

Johnson & Johnson is looking to collect data regarding consumer perceptions of the company. How would you use both primary and secondary research to gain the information they are seeking?
 
  What will be an ideal response?



lucas dlamini

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

The five key elements are planning, research, communication, measurement
and evaluation. The process is considered iterative because it is not a linear process. Instead it
calls for frequent analysis and at times repetition of steps to reach the desired outcome

Answer to Question 2

Primary research is the research conducted by the public relations
practitioner(s). Secondary research is that which has been previously published by another
source. I would start by using secondary research, such as sales reports and mass media
publications from previous years to gather statistics. Then, I would conduct primary research
using a focus group to gain consumer comments and a survey to collect a broad range of data.
Should more information be needed, I would follow up with one-on-one interviews of those who
participated in the focus group for clarification.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

For a complete list of videos, visit our video library