This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is addressed by market positioning? a. The characteristics which would be ... (Read 103 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Aug 21, 2018
Which of the following is addressed by market positioning?
 a. The characteristics which would be useful in creating a subgroup that could benefit from using a particular product.
 b. The resources that are required to get a product to market.
 c. The way that customers perceive a product relative to other similar products.
 d. Brand loyalty and familiarity which will keep consumers from trying a new product.

Question 2

To select a market segment that will need, want, or demand the product that is offered is the goal of:
 a. target marketing.
 b. market research.
 c. marketing segmentation.
 d. market positioning.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Aug 21, 2018
Answer to Question 1

c

Answer to Question 2

a


rl

  • Hero Member
  • *****
  • Posts: 579
Reply #2 on: Aug 21, 2018
TY


pangili4

  • Sr. Member
  • ****
  • Posts: 346
Reply #3 on: Aug 21, 2018
You're welcome


« previous next »
 

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Thyroid conditions may make getting pregnant impossible.

Positioning of bell of stethoscope Positioning of bell of stethoscope
Locations and Response Characteristics of Photoreceptors Locations and Response Characteristics of Photoreceptors
Principal Characteristics of REM and Slow-Wave Sleep Principal Characteristics of REM and Slow-Wave Sleep
All of the homes in this new neighborhood of Brentwood, California, are for sale, evidence of the co All of the homes in this new neighborhood of Brentwood, California, are for sale, evidence of the co
Positioning the Patient in the Fowler’s Position Positioning the Patient in the Fowler’s Position
Characteristics of a Neuron at Rest and During the Different Phases of an Action Potential Characteristics of a Neuron at Rest and During the Different Phases of an Action Potential
Video: Bone Growth and Remodeling

For a complete list of videos, visit our video library