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Author Question: The lower classes use more restrictive codes than do the upper classes. How does this knowledge ... (Read 96 times)

tichca

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on: Jun 4, 2019
The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
◦ The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
◦ Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
◦ The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
◦ The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
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Marked as best answer by tichca on Jun 4, 2019

owenfalvey

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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tichca

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Reply 2 on: Jun 4, 2019
Thanks for the timely response, appreciate it

isabelt_18

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Reply 3 on: Yesterday
Gracias!

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