This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The lower classes use more restrictive codes than do the upper classes. How does this knowledge ... (Read 56 times)

tichca

  • Hero Member
  • *****
  • Posts: 554
on: Jun 4, 2019
The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
◦ The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
◦ Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
◦ The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
◦ The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by tichca on Jun 4, 2019

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 29% of students answer this correctly


tichca

  • Member
  • Posts: 554
Reply 2 on: Jun 4, 2019
Gracias!

xiazhe

  • Member
  • Posts: 331
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

The upper intake manifold, often called a plenum, attaches to the lower intake manifold. The upper intake manifold, often called a plenum, attaches to the lower intake manifold.
Processes of the Middle and Upper Troposphere: Rossby Waves and Vorticity Processes of the Middle and Upper Troposphere: Rossby Waves and Vorticity
Draping for a woman’s chest. A. Place a towel over the sheet on the upper chest. B. Hold the towel ... Draping for a woman’s chest. A. Place a towel over the sheet on the upper chest. B. Hold the towel ...
Joint movements of the lower leg for recovery after strenuous exercise. Joint movements of the lower leg for recovery after strenuous exercise.
Leadership is not about size, it's about knowledge and wisdom Leadership is not about size, it's about knowledge and wisdom
Classes and Frequency of Breast Cancer Susceptibility Genes Classes and Frequency of Breast Cancer Susceptibility Genes
Video: Pneumonia Animation

For a complete list of videos, visit our video library