This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The lower classes use more restrictive codes than do the upper classes. How does this knowledge ... (Read 85 times)

tichca

  • Hero Member
  • *****
  • Posts: 554
on: Jun 4, 2019
The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?
◦ The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
◦ Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.
◦ The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
◦ The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by tichca on Jun 4, 2019

owenfalvey

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 29% of students answer this correctly


tichca

  • Member
  • Posts: 554
Reply 2 on: Jun 4, 2019
Wow, this really help

alexanderhamilton

  • Member
  • Posts: 334
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

They are divided into four classes: all α, all β, α/β, and α + β They are divided into four classes: all α, all β, α/β, and α + β
Bones of the upper extremities. Bones of the upper extremities.
The lower intake manifold attaches to the cylinder heads. The lower intake manifold attaches to the cylinder heads.
Upper Airflow and Weather Forecasting Upper Airflow and Weather Forecasting
Effleurage to transition to lower leg-distal to proximal. Apply effleurage with moderate pressure to ... Effleurage to transition to lower leg-distal to proximal. Apply effleurage with moderate pressure to ...
Video: Cognitive development by Piaget (Preoperational stage or intelligence)

For a complete list of videos, visit our video library