Question 1
The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.
◦ true
◦ false
Question 2
The best day of the week to attract news crews is Friday because it is usually a quiet news day. Saturday and Sunday have even fewer distractions, but most stations do not have enough news crews working the weekend who can cover an event.
◦ true
◦ false