This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting ... (Read 98 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
on: Dec 2, 2019
Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:
◦ the old slogan conveys superiority of men over women.
◦ the famous slogan did not have accurate translation in European languages.
◦ college-age women in Europe are not as competitive about sports as men are.
◦ Europeans do not like tag lines that portray American thinking.
◦ European women want to differentiate themselves from men.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by berenicecastro on Dec 2, 2019

tuwy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 60% of students answer this correctly


berenicecastro

  • Member
  • Posts: 581
Reply 2 on: Dec 2, 2019
:D TYSM

raili21

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

European Rabbit (Oryctolagus cuniculus) European Rabbit (Oryctolagus cuniculus)
European wildcat feeding its kittens, as illustrated in Brehm's Life of Animals European wildcat feeding its kittens, as illustrated in Brehm's Life of Animals
European Claims in North America after British Victory, 1763 European Claims in North America after British Victory, 1763
Targeting of proteins translated in the cytosol. Targeting of proteins translated in the cytosol.
States and territories that have adopted their own version of HAZWOPER for all workers are shown in ... States and territories that have adopted their own version of HAZWOPER for all workers are shown in ...
Nike (Victory) Adjusting Her Sandal Nike (Victory) Adjusting Her Sandal
Video: Regulation of GFR: autoregulation via tubuloglomerular feedback, neural & hormonal regulation

For a complete list of videos, visit our video library