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Author Question: Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The ... (Read 88 times)

nevelica

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Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?
◦ Levitt warned of the coming backlash against globalization.
◦ Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation.
◦ Levitt urged companies to adopt products on a country-by-country basis.
◦ There was universal agreement about his thesis that the world is becoming homogeneous.
◦ Levitt did not recommend developing standardized products.


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Marked as best answer by nevelica on Dec 2, 2019

mammy1697

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nevelica

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Reply 2 on: Dec 2, 2019
Thanks for the timely response, appreciate it


nguyenhoanhat

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Reply 3 on: Yesterday
Gracias!

 

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