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Author Question: A. Coskun Samli had developed a useful approach to global market segmentation that compares and ... (Read 60 times)

Awilson837

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on: Dec 2, 2019
A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom is:
◦ assuming that there is no running water and electricity in India.
◦ assuming that there is a presence of a higher-income middle-class segment in India.
◦ since per capita income in India is about $1,420, assuming that all Indians have low incomes.
◦ assuming that the potential Indian customer base for a McDonald's is larger than the size of entire developed countries.
◦ assuming that consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.
Global Marketing ¦ Keegan, Green ¦ 8th Edition
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Marked as best answer by Awilson837 on Dec 2, 2019

snackralk

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Reply #1 on: Dec 2, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Awilson837

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Reply 2 on: Dec 2, 2019
Wow, this really help

jamesnevil303

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Reply 3 on: Yesterday
Excellent

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