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Author Question: A. Coskun Samli had developed a useful approach to global market segmentation that compares and ... (Read 20 times)

Awilson837

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A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom is:
◦ assuming that there is no running water and electricity in India.
◦ assuming that there is a presence of a higher-income middle-class segment in India.
◦ since per capita income in India is about $1,420, assuming that all Indians have low incomes.
◦ assuming that the potential Indian customer base for a McDonald's is larger than the size of entire developed countries.
◦ assuming that consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not.


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Marked as best answer by Awilson837 on Dec 2, 2019

snackralk

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Awilson837

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Reply 2 on: Dec 2, 2019
Great answer, keep it coming :)


fatboyy09

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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