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Author Question: Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were ... (Read 1028 times)

ETearle

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Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
◦ product extension-communications adaptation
◦ product-communications extension
◦ product innovation
◦ dual adaptation
◦ product adaptation-communications extension


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Marked as best answer by ETearle on Dec 2, 2019

jharrington11

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ETearle

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Reply 2 on: Dec 2, 2019
Excellent


AngeliqueG

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Reply 3 on: Yesterday
:D TYSM

 

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