Author Question: A great deal of marketing research is conducted to determine the size of various market segments. ... (Read 152 times)

Maddie9229 · **on:** Feb 10, 2022

Question 1

A ________is collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.
◦ marketing research system
◦ decision support system
◦ marketing intelligence system
◦ consumer information support system

Question 2

A great deal of marketing research is conducted to determine the size of various market segments. Marketing managers are interested in the size of various markets, but they are also interested ________.
◦ to know if a segment is shrinking and why competitors are fulfilling the wants and needs of that segment
◦ to understand if a segment is growing and how well competitors are fulfilling the needs of that segment
◦ in researching segment growth and how well competitors are fulfilling the wants and needs of that segment
◦ in knowing if a segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment

hillard sane · **Reply #1 on:** Feb 10, 2022

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