Question 1
A ________is collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.
◦ marketing research system
◦ decision support system
◦ marketing intelligence system
◦ consumer information support system
Question 2
A great deal of marketing research is conducted to determine the size of various market segments. Marketing managers are interested in the size of various markets, but they are also interested ________.
◦ to know if a segment is shrinking and why competitors are fulfilling the wants and needs of that segment
◦ to understand if a segment is growing and how well competitors are fulfilling the needs of that segment
◦ in researching segment growth and how well competitors are fulfilling the wants and needs of that segment
◦ in knowing if a segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment
Two invaders of the Great Lakes: (a) sea lamprey
Evaluation measures to determine the success of goals
Hokusai, The Great Wave off Kanagawa, from the series Thirty-Six Views of Mount Fuji.
How to determine the x- and y- intercepts of a linear equation
Iraqi market