Burke Marketing Research in Cincinnati, Ohio, performs scanner ...

[jwb375]

Burke Marketing Research in Cincinnati, Ohio, performs scanner data studies to determine the market share of various products. What type of organization is Burke?
 a. Cross-functional supplier
 b. Research supplier
 c. DSS supplier
 d. Pseudo-research supplier

Question 2

Research on the framing effect shows that decision makers are risk averse when they focus on ________ and risk seeking when they focus on ________.
 a. gains; gains
 b. gains; losses
 c. losses; gains
 d. losses; losses
 e. None of these choices is correct.

[robbielu01]

Answer to Question 1

b

Answer to Question 2

b

[jwb375]

Thanks for the timely response, appreciate it

[Sarahjh]

Great answer, keep it coming