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Author Question: The proliferation of scanner data has caused significant changes in how marketing research is ... (Read 17 times)

wrbasek0

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on: Jun 29, 2018
The proliferation of scanner data has caused significant changes in how marketing research is conducted. These changes include all of the following except
 a. greater emphasis by marketers on consumer attitudes and awareness
  b. a large number of trained professionals who can analyze and interpret the data
  c. significantly better data in volume/share tracking, promotion tracking, and consumer purchases
  d. availability of timely data

Question 2

A question that is written in such a way that it arouses strong emotion in the respondent is called a(n) _____ question.
 Fill in the blank(s) with correct word


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zoeyesther

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The wide use of scanner data created a shortage of trained professionals.

Answer to Question 2

loaded


wrbasek0

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Joy Chen

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Reply 3 on: Yesterday
Gracias!

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