When we think about an overall marketing research project, ...

[jmoore1989]

Question 1

When managers must make decisions and they have inadequate information, this signals the need ________.
◦ to define the problem
◦ for marketing research
◦ to establish research objectives
◦ to establish research design

Question 2

When we think about an overall marketing research project, ________ is the most important step in the marketing research process.
◦ defining the problem
◦ determining the need for marketing research
◦ determining the research objectives
◦ defining the research plan

[hvhf4k+549qz8f218jyo@shar]

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[jmoore1989]

Wow, this really help

[dyrone]

Thanks for the timely response, appreciate it