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Author Question: The ________ of focus group participants should be judged against the target market profile to ... (Read 70 times)

Labomba

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on: Feb 10, 2022

Question 1

Small groups of people brought together and guided through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem are known as ________.
◦ experimental groups
◦ focus groups
◦ observation groups
◦ control groups

Question 2

The ________ of focus group participants should be judged against the target market profile to assess to what degree the groups represent the target market.
◦ demographic and socio-economic characteristics
◦ demographic and buyer behavior characteristics
◦ buying power and demographic characteristics
◦ geographic and buyer-behavior characteristics
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by Labomba on Feb 10, 2022

Snabbey

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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Labomba

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Reply 2 on: Feb 10, 2022
Gracias!

upturnedfurball

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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