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Labomba

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Question 1

Small groups of people brought together and guided through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem are known as ________.
◦ experimental groups
◦ focus groups
◦ observation groups
◦ control groups

Question 2

The ________ of focus group participants should be judged against the target market profile to assess to what degree the groups represent the target market.
◦ demographic and socio-economic characteristics
◦ demographic and buyer behavior characteristics
◦ buying power and demographic characteristics
◦ geographic and buyer-behavior characteristics


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Marked as best answer by Labomba on Feb 10, 2022

Snabbey

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Labomba

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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