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Author Question: Which of the following requires that standard or innovative market segmentation bases are used, and ... (Read 39 times)

M1ch3a

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Question 1

Which of the following represents the underpinning of marketing research?
◦ Meaningful differences
◦ Meaningful significance
◦ Statistical significance
◦ Actionable

Question 2

Which of the following requires that standard or innovative market segmentation bases are used, and that these bases uniquely identify the various groups so they can be analyzed and put in the marketer's targeting mechanisms?
◦ Market targeting
◦ Market research
◦ Market planning
◦ Market segmentation


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Marked as best answer by M1ch3a on Feb 10, 2022

Khareemom14

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M1ch3a

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Reply 2 on: Feb 10, 2022
YES! Correct, THANKS for helping me on my review


bbburns21

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Reply 3 on: Yesterday
Excellent

 

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