Robert Cialdini argued that public service announcements would be ...

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Robert Cialdini argued that public service announcements would be most effective if they focused on:
 
  a. explicit norms.
  b. descriptive norms.
  c. injunctive norms
  d. persona norms.

Question 2

Which type of norm is most closely associated with understanding and adhering to the moral rules of a society?
 
  a. injunctive norms
  b. descriptive norms.
  c. personal norms.
  d. explicit norms.

[iceage]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: A