Author Question: Andrea, who is high in the need for cognition, will be more easily persuaded to purchase a more ... (Read 86 times)

big1devin

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Andrea, who is high in the need for cognition, will be more easily persuaded to purchase a more expensive television if the salesperson has a strong, convincing argument for why the television is a good deal.
 
  Indicate whether this statement is true or false.

Question 2

Including instructions on how to overcome the problem' described in a fear-based appeal will enhance its effectiveness.
 
  Indicate whether this statement is true or false.



tanna.moeller

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Answer to Question 1

Answer: True

Answer to Question 2

Answer: True



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