The ____________ is a model which proposes that there are two routes, central and peripheral, that an individual may take when processing a message.
a. Elaboration Likelihood Model
b. Yale Model of Communication
c. Hovland Model of Communication
d. Heuristics Model of Communication
Question 2
One counterintuitive finding in the study of persuasion suggests that:
a. when processing through the central route we may be persuaded by strong arguments.
b. ability and motivation are needed for central route processing.
c. when processing through the peripheral route we may be persuaded by the attractiveness of the source.
d. when processing through the peripheral route we may be persuaded by weak arguments if the message is presented in an attractive manner.
Watson and Crick and their model of the DNA double helix
The logistic growth model does not describe all populations.
(a) Mammal species from central Saskatchewan differ greatly in their isotopic signatures. (b) There
A Simple Model of the Learning Process
Induced-fit model of enzyme activity.
Model look has gone from curvy to stick thin to sporty and back to waiflike again