The ____________ is a model which proposes that there are two routes, central and peripheral, that an individual may take when processing a message.
a. Elaboration Likelihood Model
b. Yale Model of Communication
c. Hovland Model of Communication
d. Heuristics Model of Communication
Question 2
One counterintuitive finding in the study of persuasion suggests that:
a. when processing through the central route we may be persuaded by strong arguments.
b. ability and motivation are needed for central route processing.
c. when processing through the peripheral route we may be persuaded by the attractiveness of the source.
d. when processing through the peripheral route we may be persuaded by weak arguments if the message is presented in an attractive manner.
The central nervous system
Original Model of Jupiter’s Belts and Zones
How the Wernicke-Geschwind model works in a person who is responding to a heard question and reading ...
Central Asia
James Watson and Francis Crick’s metal-and wire model of DNA
Descartes's model of simple reflexes