Jane is in a very good mood. According to the mood congruence effect, what information from her day will Jane be more likely to remember?
a. Her teacher asking her to re-do an assignment because it was poorly done.
b. Her roommate snapping at her.
c. Finding a ten dollar bill on the ground.
d. Both her teacher asking her to re-do an assignment and her roommate snapping at her.
Question 2
As your textbook mentions, advertisements on television often try to sell products based on presenting alternative outcomes for a situation. For instance, an advertisement might claim
If you bought this brand of beer, you and your friends would have had more fun at the party. In this example, advertisers are taking advantage of what social psychological concept?
a. Illusory thinking
b. Counterfactual thinking
c. Optimism
d. Illusion of control
The enhancement effect observed by Emerson.
Jane Goodall first observed Gombe chimpanzees chewing leaves, then dipping the chewed-up “wadge” int
The Serial Position Effect
Effect of stimulus type on graded potentials.
A typical good oxygen sensor waveform as displayed on a digital storage oscilloscope. Look for ...
Position effect, as illustrated in the eye phenotype in two female Drosophila