Author Question: Weapons of influence exploit (a) judgmental heuristics (b) automaticity (c) decision rules ... (Read 82 times)

mmm · **on:** Jun 22, 2018

Weapons of influence exploit

(a) judgmental heuristics
(b) automaticity
(c) decision rules that normally lead to good decisions
(d) All of the above.

Question 2

A marketer wishing to increase the perceived quality of a product should

(a) lower the price of the product.
(b) raise the price of the product.
(c) either a or b
(d) neither a nor b changing the price of the product will not affect its perceived quality