Brehm (1956) asked college women to rate eight products and then gave each woman one to take home. Women who were allowed to choose the product they would receive and were then asked to re-rate the products.
Brehm found that
a. women rated the chosen product higher after making their choice
b. women rated all products higher after making their choice
c. women rated all products lower after making their choice
d. women rated the chosen product lower after making their choice
Question 2
Which is NOT a way that people attempt to reduce dissonance?
a. changing behavior
b. change their emotions
c. change their attitudes
d. trivialize the dissonance
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