What determines whether contrast or assimilation effects will occur?
a. Assimilation is more likely to occur when cognitive load is low.
b. Assimilation is more likely to occur when information is processed at a
superficial level.
c. Contrast is more likely to occur when there is no relevant context information
available.
d. Contrast is more likely to occur when we don't know the person being evaluated.
Question 2
We often form impressions of people rapidly, using categorization, but when we need to know a person accurately and thoroughly, we form impressions in a systematic, piecemeal fashion. This is a description of
a. the weighted-averaging model
b. the figure-ground principle
c. the implicit personality theory
d. the continuum model of impression formation
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