If you would like for your student government to pass a bill putting more lights along major walkways, how could you use ease of retrieval to persuade them?
A) Ask them to generate 10 instances in which the lack of lighting led to student harm.
B) Ask them to think of 2 instances in which the lack of lighting made them or someone they know feel fearful while walking on campus after dark.
C) Ask them to come up with 3 good reasons not to fund the project.
D) Have them generate 6 newspaper stories in which students were harmed on campus at night.
E) Give them one instance in which someone was afraid walking home at night, but include many details.
Question 2
When making judgments that involve factual information, we tend to rely on ________.
A) the ease with which we can recall relevant information
B) the representativeness heuristic
C) the amount of relevant information we can recall
D) automatic processing of factual information
E) our intuitive feelings on the topic
Figure 7.1 shows the rapid decline in the trust of Americans in government since the 1960s. This de
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