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Author Question: How can the desire to be consistent affect persuasion? Describe one of the two major consistency ... (Read 107 times)

Charlie

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on: Jun 22, 2018
How can the desire to be consistent affect persuasion? Describe one of the two major consistency theories about persuasion discussed in the text. Using the theory you describe,
 
  give one example of how the desire to be consistent might lead a person to change an important attitude, belief, or behavior.
 
  What will be an ideal response?

Question 2

Name and describe three person factors discussed in the text that can impact the persuasive process.
 
  What will be an ideal response?


akemokai

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: Students should describe either Balance Theory or Cognitive Dissonance Theory and provide a corresponding example.

Answer to Question 2

Answer: Person factors include: mood, arousal, preference for consistency, self-monitoring, gender.


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Charlie

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Reply #2 on: Jun 22, 2018
Thank you!


akemokai

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Reply #3 on: Jun 22, 2018
Happy to help


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