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Author Question: If you need to present a complex message, it's best to do so in a TV or radio advertisement rather ... (Read 93 times)

abarnes

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on: Jun 22, 2018
If you need to present a complex message, it's best to do so in a TV or radio advertisement rather than a print advertisement.
 
  Indicate whether this statement is true or false.

Question 2

According to the elaboration likelihood model of persuasion, in order to process a message centrally, one needs both the motivation and the ability to process the message.
 
  Indicate whether this statement is true or false.


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dudman123

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: FALSE

Answer to Question 2

Answer: TRUE


abarnes

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

xiazhe

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Reply 3 on: Yesterday
Wow, this really help

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