Below are some phrases that car dealers frequently use. The persuasiveness of which one can best be explained by the consistency principle?
A) We are selling you this car below our invoice cost.
B) You aren't going to find this car cheaper anywhere else.
C) You said that this is the car that you want.
D) If you walk out now, we won't be able to offer you the same promotion later.
Question 2
Cognitive dissonance effects are LESS likely to occur for people who
A) are easily aroused.
B) score low on a preference for consistency scale.
C) score high on the need for cognition scale.
D) are overly sensitive to the feelings of others.
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Phrases that Decrease Customer Service Level
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