An advertising executive once noted about soft drink advertisements, The thing about soda commercials is that they actually have nothing to say. By this, he meant that
a. soft drink companies often take an emotional approach to advertising.
b. few soft drink ads contain voiceovers.
c. soft drink ads rely on flashy visuals only.
d. few soft drink ads actually influence consumers' purchasing behaviors.
Question 2
Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the
a. good feelings that result from using your toothbrush.
b. important health features of your toothbrush.
c. value of clean teeth and gums.
d. merits of competitors' toothbrushes.
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