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Author Question: Recent advertisements for Chrysler automobiles focus on notions like computer generated design ... (Read 209 times)

jman1234

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on: Jun 22, 2018
Recent advertisements for Chrysler automobiles focus on notions like computer generated design features, cab forward design for better gas mileage,
 
  and steel reinforced side door construction for safety. This focus on objective attributes of Chrysler cars
  a. causes people to process information peripherally.
  b. focuses on the utilitarian aspects of the cars.
  c. appeals to viewers who are low in the need for cognition.
  d. stresses the identity implications of owning a Chrysler car.

Question 2

According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are ________ based because they are informed by ________.
 
  a. affectively; values and the self-concept
  b. behaviorally; past product purchases
  c. cognitively; logical appraisals of the product
  d. cognitively; social identity concerns


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Bsand8

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: A


jman1234

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Reply #2 on: Jun 22, 2018
Thank you


Bsand8

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Reply #3 on: Jun 22, 2018
No problem :)


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