Author Question: In phone wars with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads ... (Read 31 times)

formula1 · **on:** Jun 22, 2018

In phone wars with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads that show family members sharing love and support via phone (It's the next best thing to being there) to ads that focus on long-distance savings.

This is most likely because AT&T advertisers have discovered that
a. phone service is viewed by most consumers as a social identity product.
b. sad or nostalgic moods cause people to process ad contents in a biased way.
c. phone service is viewed by most consumers as a utilitarian product.
d. most consumers do not view long-distance companies as a relevant concern.

Question 2

Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all.

The design of these automobile advertisements is based on the advertisers' premise that cars are
a. social identity products.
b. utilitarian products.
c. a near necessity in the United States.
d. disposable consumer products.